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About Us

What is Riitail? Who are we? What do we do? And what’s with the unusual name? Simply put, Riitail is a new and innovative e-magazine designed to cater to the specialty retail business. If you are one of those who didn’t fit in the corporate box, instead preferring the challenge and excitement of working in an unusual or niche market, Riitail will prove invaluable to you as you grow and continue to build your business.
Specialty retail is currently a $12 billion per year industry, one that is not only thriving in a lackluster economy, but also leaping and bounding into international markets. Never before has the time been so prudent to take full advantage of all the opportunities found in this often overlooked marketplace of ideas.
As a business owner, you’ve taken the step to achieve your dream, to become your own boss, call the shots, and generally control your own destiny. As romantic and idealistic as that sounds, however, the nuances of real life are ready and waiting to come down on you. Hard. Improperly prepared, you could join the ranks of those who have tried and failed (and there are many). At Riitail, our goal is to provide you with all the necessary tools and information you need to make wise business decisions, prepare for the future, and pave the way for your continued success, growth, and fulfillment of the dream that got you started to begin with.
Every month you will find articles highlighting new and unusual products making their market debut, products that are designed to make your life easier, to manage your time more efficiently, and turn your business into the well oiled machine that you know it can be. Riitail will also be highlighting unique and beneficial services designed to help you handle the myriad of problems commonly associated with running a business. Specialty retail has its own specialty brand of issues and challenges, and often calls for equally diverse approaches and solutions.
You will also have the benefit of monthly business tips and information how to articles, written to offer advice and education on business management, providing a positive work environment for your employees, creating an atmosphere that is welcome and inviting for your customers, and generally laying the groundwork for a business that plans on being around for a long time.
One of the major reasons that most new businesses fail is a lack of experience on the part of the business owner, even one with experience in working retail. Exposure to a given environment doesn’t always mean you are ready for the big chair, and it is always advisable to have a mentor, someone with the background to properly train you and guide you through the maze that is called managing your own business. Mentors have the ability to share insights and real world experience in a way that allows you to apply them to your own life and career. Riitail is there to be that mentor, that guiding force in your business endeavors.
Before striking out on your own, make sure you have all the provisions your journey requires. Everything starts with a dream, but you need the tools and knowledge to get you where you want to go. Riitail is here to be your go-to source for all things in the specialty retail industry.
Now go forth and be successful!

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