Cart or Kiosk… Does Size Really Matter?
Are you currently planning on opening a specialty retail business selling out of a kiosk or cart in a local mall? Maybe you are thinking about starting a specialty retail business selling baby products out of a kiosk or cart to people traveling on air planes arriving and leaving the local airport? More and more professional people these days are deciding to operate a kiosk or cart in a local mall, airport, or other venue in preference to a retail store. This decision allows them to take advantage of the benefits of selling products through a kiosk or cart as thousands of people around the world have decided to do during the past few years.
What are the differences between a kiosk or cart for people thinking about opening a specialty retail business? A kiosk or cart is a smaller store located in a local mall, airport, hospital, or other venue selling products to people walking past the retail location. Generally, a local merchant owns the kiosk, and the operator of the kiosk will lease it through the local merchant in question. A cart on the other hand is usually supplied by the business owner and licensed to the cart operator in question.
The Benefits of Selling out of a Cart vs a Kiosk?
One of the best things about selling out of a kiosk or cart is the visibility of your products and the ability to demonstrate to people walking past the benefits of your products through demonstrations. The monetary investment required to start a specialty retail business selling out of a kiosk or cart is also significantly less than a retail store. You can start a specialty retail business selling jewelery or baby products out of a kiosk or cart to people passing by with an investment of between $2,000 – $10,000.
A kiosk is often leased or rented for a period of weeks to years, depending on the kiosk location and other factors that will vary in different regions of the country. A kiosk is also more expensive to manufacture and set up than a cart and generally they are kept in one location permanently.
A cart on the other hand is often rented and can be quickly and reliably moved from one location to another. This gives the operator of a specialty retail business selling out of a cart flexibility in location that a kiosk just doesn’t have.
A specialty retail business selling out of a cart is also likely to be less expensive to get started and operate than one doing business out of a kiosk. A cart is smaller than a kiosk and smaller means less initial investment in the business and less operating costs in general.
The decision to use a kiosk or cart to sell products out of could be the decision that ultimately decides the fate of your new specialty retail business. Use the information above to help you decide whether you want to sell out of a kiosk or cart. Weigh the benefits of each carefully and relate them to your business plans and we’re sure you’ll come to the best decision for you and your new specialty retail business.